Nepalese Youths bond wid "Fashion and brands"

Youths prefer Casual yet trendy Clothes:

Kathmandu, the capital of Nepal is the place where youths can be seen showing their fashion statement through new skirts or new denims .They try their best by dieting or any other means to win the race of wearing better clothes if not branded clothes with their pals. For Girls be it Katie Perry’s new one piece dress or Yester star Audrey Hepburn black and grey themed dresses and for boys Tom Cruise new “Mission Impossible 4”biker jacket or George Clooney’s silver Blazer, wearing stylish yet routine style is the preference of most youth . 

Jeans, khaki and navy pants, skirts, cardigans, knit tops and sweat suits(track suits) are casual clothing .These casual clothes yet trendy clothes as the benefits behind wearing casuals clothes which ensure comfort and the student at Kathford are definitely smart people who

•           Is less time consuming

•           Is easy to handle

•           Is affordable

As they say “There’s no rose without thorns” Casual clothes might not fit the standard of dress etiquette during college times i.e. on Saturdays when Kathford runs classes but allows its student to wear dress according to their choice.
Thus, maximum number of students wants to look good yet feel comfortable in spite of most newspaper print them with glitter and the hype around .Through Kathford International college of Engineering and Management survey I have found that in spite of the stereotype about positive attitude towards the “expensive” branded clothes consumers especially youth in Kathmandu show growing anti-consumption of such branded clothes that make a big hole in one’s pocket.

Youth’s impulsive shopping syndrome:
At the age where online shops, designer clothes, shopaholic syndrome are hot topics ,youths of Kathmandu are still the frog in the well and this fact is proved by comments by many students who when asked about their shopping timings were confused.
Youths avoid branded clothes and have economic reasons to proof their rationale:
Desiderius Erasmus said “When I get a little money I buy books; and if any is left I buy food and clothes.” Today’s youth’s interest might have been much rooted in clothes, shoes and brands that increase its worth but  somehow with the remaining money food and clothes are being bought so probably the falling economy might have been a solid example for the deviation from branded clothes. But I guess I was stereotyping because the highest percentage for determining were on random basis such as

Youth and their respect towards their mother land
Survey expert Buddhi Narayan Shrestha writes: ‘In Nepal the Daura-Suruwal reflects as much identity as that reflected by the national flag with the symbols of the moon and sun. The national attire is something one must wear at the national level of formal ceremonies. During invitations to international conventions and ceremonies, the national attire can reflect the identity of the nation. During state visits and formal visits by a head of state or head of government, wearing the national attire should be made compulsory for the dignity of the nation.” However, in a recent formal meeting Maoist leaders Prachanda and Baburam Bhattarai refused to wear the national dress which sent various misiterpretations to the public which is yet to be clarified.

Conclusion:
Youth today are tomorrow’s leaders so whatever our interest might be we have to work hard academically and toil to get the best results” –(Nepalese Popular poem English Intrepretation).Interests such as on “Clothes, Brands, Music, Dance, medicine, electronics, teaching…” if are strong within youths  then they should be pursued as professions .A Musician who helps us relax is as important to the  society as a Doctor or Engineer are so Interests can be converted into fulltime professions which lead to a life where each day is “Making vacation out of vocation.