Synopsis-
The case relates with the H-P company’s share of challenges in terms of the
contingency factors of organizing and necessary adjustments in the structure
and the contingency factors to solve the structural problem.
CASE
FACTS
Hewlett-Packard Company (H-P) faced its organizing
challenges over the times .Initially when the first woman CEO at H-P Ms. Carly
Fiorina (1999) acquisition and subsequent difference in opinion with the BOD
members of the company caused the company to suffer performance wise
degradation. Due to this Ms. Carly Fiorina lost her designation to Mark Hurd,
CEO of NCR.
Even after Mr. Mark Hurd was chosen H-P did face
organization challenges. As stated by the company’s sales force as well as the
employees inside H-P didn’t know who to call at H-P because of the company’s
confusing management layers. The company’s head of corporate technology told
the CEO that once he had to wait for quite long time to get the approval in
order to fire sales specialists.
The CEO analyzed the root organizational problem by
delving into sales structure .He found through his analysis that there were way
many organizational layers (broader), .The involvement of sales persons were
way more than typically employed in rival companies.
After analysis CEO resolved the organizational
challenge by firing underperformers and eliminating three layers of management.
Additionally the CEO eliminated one sales group entirely and merged them with
other sales groups. Also sales representative were assigned to only one
customer in order to help them to know who to call.
After these amendments the company had accelerated
decision making power and the statistics showed that salespersons spent 40% of
the time with their customers as opposed to 30% time before the new sales
structure was implemented.
RECOMMENDATIONS
1. Planning
is the backbone of the organizational function..So in order to bring out the
best result proper planning is essential before making any organizational move.
2. No design or structural elements are good
or bad. The most important thing is the
best match according to the aspects of the organization. For e.g. -
Organization with 2000 or more employees should be more mechanistic than
Organic.
3. The
top level manager of any company shouldn’t take the designation as a means of
power practice but should understand the responsibility that comes with the
power. The major responsibility of the company’s CEO (say) is to remove his/her
decision bias and focus on the research , training and lastly keeping aside of ego and instead ask for help if the CEO is not well equipped with handling the particular
decision .For e.g. –Confirmation decision bias of former CEO ,Ms. Carly Fiorina cost the company
major performance lapses.
4. In
today’s world of free market and Globalization
and change, be it small organization or big organization every
organization should be a learning organization .The learning organization is the organization which has enough capacity
to continuously change, adapt and move
towards best results through collaborative efforts.
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